Whey Protein Isolate

Purity. Retail concentrate runs about 70–80% protein; the remainder is fat, carbohydrate, and lactose. Isolate is filtered to 90% protein or higher, and the reference composition tables put it near 0.5% lactose and 0.5% milk fat, against 10–55% lactose and 2–10% fat for concentrate. WP-01 is cross-flow microfiltered to ≥90%. That's why it's very low in lactose — and why people who don't tolerate concentrate often handle isolate without trouble.

Whey protein isolate is the most expensive form of whey to produce, and it earns the price: a complete essential amino acid profile, top scores on the standard protein-quality indices, and at least 90% protein by weight after cross-flow microfiltration. On top of that, we re-verify every incoming lot and pay an independent lab to test every batch. There are also no cheap ingredients in the pouch to bring the cost of goods down, since we skip the fillers, flavors, and sweeteners entirely.

The useful way to compare protein prices is cost per gram of protein. A lot of tubs look cheaper because they hold fewer servings, or put fewer grams of protein in each scoop, so the sticker price is lower while the protein itself costs more.

A pouch of WP-01 holds 750 g of protein (25 g across 30 servings). At $74 one-time, that comes to about 9.9¢ per gram of protein. With a subscription it's about 7.4¢ per gram on your first order and about 8.9¢ on renewals.

Any time of day works. After physical activity is a good window: muscle protein synthesis stays elevated for roughly 24 hours post-exercise, and getting protein in feeds that response. Still, the research is consistent that your total daily protein matters far more than the timing of any single shake, so hit your daily target first.

Yes, and that's one of the reasons WP-01 exists. It's a true isolate, not a concentrate: cross-flow microfiltration strips out nearly all of the lactose, leaving under a gram per serving (a glass of milk carries roughly twelve). People who can't tolerate concentrate or milk routinely handle WP-01 without GI trouble. If your intolerance is severe, start with a half-scoop.

For active adults, the literature lands around 1.6–2.2 g/kg per day. WP-01 gives you 25 g a scoop. For a 75 kg adult, one to two scoops usually closes the gap between what you eat and where you want to land. It is a tool to top up real food, not a replacement for it.

Every additive is a tradeoff. Sweeteners aren't universally tolerated; gums add fermentation load to the gut; and most flavoring is there to cover for low-quality whey. Ours has nothing to cover. Protein, lecithin, nothing else. Add flavor at the blender if you want it.

For mixability. Whey isolate clumps in cold liquid without an emulsifier; lecithin breaks the surface tension so the powder disperses instead of floating in lumps. We use a minimal amount, under 1% of the formula, GRAS-classified, and a source of phosphatidylcholine, the precursor your body uses to make choline. It is the one additive that does real work here.

In adults with normal baseline renal function (eGFR ≥60 mL/min/1.73 m²), higher-protein intake has not been shown to accelerate renal decline; a systematic review and meta-analysis found no adverse effect of high-protein diets on GFR in healthy adults. The concern is extrapolated from CKD-specific data and does not apply to this population. Individualize intake in patients with established CKD, proteinuria, or a solitary kidney before recommending supplemental whey.

In obese, non-diabetic women, whey supplementation did not worsen hepatic steatosis or metabolic markers. The Bortolotti trial (Clin Nutr, 2011) reported that intrahepatocellular lipid fell ~21% over four weeks, alongside reductions in fasting triglycerides (~15%) and total cholesterol (~7%), with no adverse effect on glucose tolerance or creatinine clearance. Evidence in decompensated cirrhosis is lacking, so individualize there.

Yes, our cows are grass-fed and never treated with rBST or rBGH.

But: for whey protein isolate, those labels are largely cosmetic. Bovine growth hormone doesn't survive pasteurization or your stomach, and the fatty-acid differences between grass-fed and grain-fed milk are filtered out during isolation. What's left is 90%+ protein, biochemically indistinguishable.

What actually matters here is on every batch's third-party COA: purity, dose accuracy, heavy metals, microbial load.

A meta-analysis of nine RCTs in overweight and obese adults found whey supplementation produced significant reductions in body weight and fat mass, with improvements across several cardiovascular risk markers: systolic and diastolic blood pressure, fasting glucose, HDL, and total cholesterol. Best positioned as an adjunct to a structured, energy-restricted, resistance-training program rather than a standalone intervention.

Adults >65 show blunted muscle protein synthesis at standard doses; PROT-AGE consensus recommends 1.0–1.2 g/kg/day (1.2–1.5 g/kg in acute or chronic illness), distributed as 25–30 g of a leucine-rich source like whey per meal.

Your first subscription order is 25% off (15% on the every-two-months option). Every order after that is 10% off. Subscriptions ship free, automatically, and you can skip, pause, or cancel anytime, for any reason, right from your account.

Every order is covered by a 30-day guarantee. If you're not satisfied, return it within 30 days of delivery for a refund or replacement — for any reason. Full details are in our Refund Policy.

We ship within the United States. Orders ship from our US fulfillment center within 1 business day.

Yes — every batch is third-party tested, and you can look up the results by lot.

In an NSF- and UL-registered, SQF-certified GMP facility in the US.

We review ingredients rigorously and publish our reasoning in the Formulary — we only sell what we'd take ourselves. Of the ingredients we've reviewed, we've rejected 95%.